Every now and then, the timing of our site visits can be quite serendipitous, with our arrival coinciding with some sort of fun or cool event (Note: our definition of “fun” and “cool” might be biased towards this sort of thing). It had been a minute since we stopped in at the Arthaus, Dranoff Properties‘ new luxury condo tower at 301 S. Broad St. along the Avenue of the Arts. Rewind to almost a decade ago, when we first told you about plans for the corner of Broad & Spruce, and it’s pretty remarkable that things are only now close to wrapping up. After initially being proposed as an SLS hotel/condo tower hybrid, a shift was made to just condo units several years back, but the design from Kohn Pederson Fox (KPF) has remained remarkably consistent over time.
As for the cool event, our arrival coincided with the installation of street-level landscaping – without question one of our favorite steps towards in a project feel both welcoming and complete. It appears that nearly all construction is finished at street level. Additionally, the brick (Spruce Street side) and brick-colored (Broad Street side) cladding is fully installed around the base – a welcome sight as its progress was one of the outstanding pieces of the puzzle here.
These 108 condos welcomed their first move-ins in June, and units are still available, starting at around $1.6 million and going all the way up to $15 million for the bi-level, 5640 sqft penthouse. Around 4000 sqft of retail space will take up the ground floor of this project. This will most certainly add to the vibrancy of this part of the Avenue of the Arts, as will some other proposals which should be going up nearby in the near future. This revamped S. Broad Street stretch will go a long way toward connecting Center City all the way to Washington Avenue, which has emerged as a key development area in the entire city. We look forward to the commercial and retail spaces coming online to increase the street life in this already busy area, and we most certainly can’t wait for the added hustle and bustle over here once these projects wrap up.