The northeast corner of Broad & Pine is home to an underused property that you probably remember as a Starbucks, but the building has been on a demolition watch for years. As we’ve reported previously, Carl Dranoff acquired the property back in 2015 with plans for an industrial-styled high-rise that would hold a Hyde Hotel. A pivot took place in 2017, when a Cecil Baker-designed condo tower went to Civic Design Review to show off a fully revamped modern design, while dropping the hotel portion. In October of last year, yet another change was presented to the Washington Square West Civic Association, which called for a shorter tower with more units. But only now are we able to provide more concrete details, as the property will make a glorious return to CDR next month.

The new plan calls for 91 units over 3,000 sqft of retail which will (naturally) face South Broad Street. The 196-foot building will consist of 15 floors, 18 underground parking spots, and an amenity floor at the top of the building, in addition to a roof deck. We now also know that these units will be offered as rentals – because why not shift again? The design gives us a traditional-yet-postmodern vibe yet maintains the massing proportions of similar buildings on the stretch. Let’s check out some of the renderings we now have, thanks to MY Architecture.

With all of the starts and stops in the past, it is very exciting to see that something will likely move forward here at last. We love the fact that three curb cuts will be eliminated from Broad and Pine Streets, with the garage entrance on Watts St. behind the building. And if the quality of the materials is what we hope for such a prominent location, this will add a rather interesting architectural curveball to most of the proposals we see.

This will help bookend the block, with Dranoff’s Arthaus project making major strides on the block’s north side. With these projects solidifying South Broad Street even further as a destination, the Avenue of the Arts is adding density and vibrancy, apropos of its central location in town.