Pure Fare Coming to Rittenhouse This Winter


Pure Fare will be opening later this year at the old 21st Street Gourmet 959-square-foot spot at 119 S. 21st Street. Pure Fare was slated to open in the fall of 2010, then the spring of 2011 and now they say winter 2011. So what’s taking them so long?! Oh … probably the software that tracks what you eat. John Steele with Flying Kite reports that Pure Fare will help customers monitor their eating habits with the My Fare Program that will allow them to use a swipe care to keep track of their meals at the location. The block Pure Fare is on is a great spot for this type of business, as the residents in the area don’t have much of a selection for healthy or local food options, unless they want to spend bank on a sit-down meal at Noble.

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