Located at the corner of Callowhill Street and 10th, the Philadelphia Circus of 1890 was not in a typical location for a venue of this type. It sat outside of the theater district, towards the northern limits of the city. This ‘circus’ had originally been called the New National Theater when it opened in 1876. It featured both theatrical entertainment and animal acts. Despite its potentially exciting history of events, this block is now currently occupied by a food distributor and Happy Sign, an electric sign company. Maybe the Philadelphia Circus would have liked an electric sign in favor of the ‘covered-wagon’ advertisement approach. —-Alex Graziano