Market East

And it looks like that's what's gonna happen

Among Philadelphia development enthusiasts such as ourselves, the empty lots of Center City, which are often used for surface parking, are notorious and well-known. Most of us walk by them frequently shaking our heads at the sight of their untapped potential. So it's with great joy and exuberance that we report that one of the most central of these parcels could soon be redeveloped into a large office tower. 1301 Market St., now a tidy and incredibly centrally located parking lot, is reportedly under contract to be bought by Oliver Tyrone Pulver, a firm known these days for its development of office space in Conshohocken. The parcel has been owned by real estate investor Samuel Rappaport since the 1970s. Take a look at what the lot looked like back in 1960, thanks to the magic of Phillyhistory.


Great old buildings

There's no clear online evidence of how these buildings met their end but we've heard that Rappaport tore them down to make the property "more marketable for redevelopment" in the 1990s. If that's the case, it's indeed a shame because these buildings would probably be celebrated historic structures if they still existed today. That said, we can't live in the past and we're glad the property is finally being considered for redevelopment.

Restaurant coming next door

For at least the last decade, the streetscape of the north side of the 1200 block of Walnut Street was interrupted by a surface parking lot which stretched all the way to Sansom Street and wrapped around the fabulous Fergie's Pub. Several years ago, developers came up with a plan to redevelop this parcel into a thirty-story building with a combination of apartments and a hotel. But then the bottom fell out on the real estate market in 2008, scuttling that plan and many others around town.

With the market burning hot again, new developers brought their attention to 1213 Walnut St., and at the end of last year we told you that the Goldenberg GroupHines, and ASB Real Estate Investments broke ground on a collaborative project here. Slightly different from the original plan, this version of the "Fergie Tower" will entail a 26-story building with 322 apartments and over 7,000 sqft of retail space. Design Collective did the architecture, and a few months ago Philly Mag shared an image of how the project will fit in on Sansom Street.

And another building is on the way

We had jury duty last week. We got called in the first group, spent a couple of hours waiting for selection, and then the case was settled and we got to go to lunch. Since we were in Center City, we opted for some tasty Double Knot, and during the walk over we passed the East Market project on the 1100 block of Market Street. When we last visited this project a year ago, it was a large hole in the ground. Times have changed.

A nice convenience for folks in the neighborhood

We've been dreaming of a Center City Target for many years and we're not alone. This makes sense- for many people, it's been a shlep to go to the Target locations in and around town, in South Philly, the Northeast, and on City Line Avenue. Five years ago, we were stoked to hear about possible plans for a three-story Target on the 1100 block of Market Street but it didn't end up working out in the end. That store would have been a CityTarget concept, with only about 80K sqft of space, compared to the 135K sqft seen at most Target locations.

Over the last year, we've learned that three Target locations will be opening up around town, with the first opening a couple weeks ago at 1128 Chestnut St., in part of the now-finished mixed-use project from Brickstone. Two more are coming soon at 19th & Chestnut and 20th & Pennsylvania. Just today, we set foot inside the new location on Chestnut Street and found a very pared down version of Target in the 19K sqft space.


Entrance on Chestnut Street

Though the main entrance sits on Chestnut Street, there's also a second entrance on Sansom Street. Don't be fooled by the parking lot next door though, that's only for building residents, not Target shoppers.

But why did they have to cover over the Oppenheim Collins sign?

The 1100 block of Chestnut Street has transformed in the last couple of years, mostly because of a large project from Brickstone on the south side of the block. This project got moving in earnest a couple of years ago, and has made quite a bit of progress in the year since our last visit. Now it looks like it's nearly finished.


Looking west on the 1100 block of Chestnut St., in the past

The new view on the block

In case you don't remember the details of the project, the developers bought up a bunch of properties on the block and demolished all but the former Oppenheim Collins department store, close to 12th Street. You can see, they've built a big new structure, and the project includes 115 apartments and 90K sqft of retail space, with the first Center City Target taking up about a quarter of that space. Last week, Philly.com shared the news that the Target will open its doors on July 20th. We just pray (along with regular commuters) that the barriers that have blocked part of Chestnut Street for the last two years will be gone by then.

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